Prix Workshop is a women’s fashion label that encapsulates silhouettes inspired by the gaming industry. Founded in 2018, the brand has grown from strength to strength, with Prix having built a substantial online following for their one-off collection launches. As lead designer, the challenge was to refresh Prix's branding and evolve the brand into a more premium realm through their eCommerce store whilst ensuring conversion was at the forefront of every design decision.

Mother Made is a New Zealand company, co-founded by Emily Blanchett and Jessica Clarke. Together, the duo is pioneering the charge for medicinal mushrooms in Aotearoa through their creation of mushroom-centric wellness powders and supplements. Appointed the design lead for the project, I worked alongside Emily and Jess to help breathe new life into their brand and eCommerce store. Building on the Mother Made teams’ foundations, we achieved a blend of sophistication, nature-centric elements with a touch of daringly cool to reflect the essence of one of Mother Nature’s minutiae marvels - the mushroom.

Australian made women’s fashion label Arcina Ori, was founded in 2020 by Zoe Calodoukas. The brand focuses on creating vintage inspired silhouettes reimagined through a modern lense, and pieces that evoke beauty and empowers women of our world. I worked closely with Zoe and the team to design a bespoke editorial eCommerce experience to help bolster their brand presence online. As lead designer, I obsessed over all the small details - from gridding to typography, keeping it simple yet impactful to ensure the product visuals shone.

Flagship is a product platform for retailers to gain advanced analytics, insights and easy-to-implement solutions that solve some of retail’s most significant challenges. Founded by Simon Molnar, it was super exciting to be a part of Flagship’s journey from the beginning. I collaborated closely with the team to create a visual identity that encapsulated the platform’s purpose and vibrant energy through a wide suite of dynamic assets.

For over 40 years Ceres Organics has led the way in organic food within New Zealand. Their goal is to make delicious, healthy organic food available to more people everywhere. Ceres felt their website wasn’t a reflection of their core values and over the years the brand story had become lost visually. They needed a website that clearly communicated their beliefs, showed their support for local growers and educated new users on the simplicity of ease with organic eating. This involved a re-brand with new fonts, colour palette and iconography to reflect the fun, modern new brand positioning. An UX overhaul was completed for improved user functionality. This included best practice shopping cards, integrated grocery shopping lists, linking recipes to products and introducing new unique shopping paths.

Editorial

Seed & Sprout is a health and lifestyle product company deeply devoted to creating beautiful, practical and ethical products that lessen the impact on our world. As a small business founded and operating in Byron Bay, Seed & Sprout came to a pivotal point in their business for growth and needed design direction. The project consisted of two parts, the first was to help create their design foundation which would be applied to a range of assets. The second was to lead their eCommerce store redesign by helping them acheive their revenue targets and gain market position.

Founded in 1999, Ksubi is one of the most coveted Australian fashion labels. Having built a significant presence and cult following globally, the brand has been seen on influencers, from A$AP Rocky to Kylie Jenner, Ruby Rose and The Internet. Renowned for its signature denim and deliberate unfussy style, the irreverent brand remains uninfluenced by consumer trends and chooses instead to set its own agenda. This project had 3 main deliverables - elevate the brand presence for Ksubi’s ecommerce store, incorporate new UX features and apply UX best practices to help bolster the overall customer shopping experience and lastly, an increased conversion rate.